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Additional brands in the same product category that are able to access sub-segments with different price points or buying motives, are called as
Porter and Lawler model of motivation is primary to
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In . . . . . . . ., consumers who initially try the product at no cost are re-offered the product, or a competitor's product, at slightly reduced prices.
Which principle in insurance mention the cause of loss must be direct and an insured one in order to claim for compensation?