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Commerce Accounting Difficulty: Medium

Match the items of List I with the items of List-II and choose the correct answer: List-I List-II a. The economy was characterised by small regional suppliers who sold goods on a local basis 1. Mass marketing b. Standardised, branded goods were sold at national level 2. Hyper segmentation c. Era of market differentiation based on demographic, socio-economic and life style factors 3. Segmentation d. Technological advancements, especially in the area of digital communication allow marketers to communicate with individual consumers or very small groups 4. Fragmentation If we completely moved to an electronic money system in place of physical currency, then which of the following will be reduced? Financial derivatives include Formula of the rank correlation coefficient is Assertion (A): Advertising plays a vital role in selling products or services. Reason (R): Sales promotion is incomplete without a good advertising plan.