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Marketing Marketing Difficulty: Medium

The use of mental shortcuts or use of thumb rules in buying products are classified as ___________? The dimension points of parity includes _____________? The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as? 'A'c'c'o'r'd'i'n'g' 't'o' 'c'u's't'o'm'e'r' 'v'a'l'u'e' 'h'i'e'r'a'r'c'h'y',' 't'h'e' 's'e'c'o'n'd' 'l'e'v'e'l' 'i's' 'o'n'e' 'i'n' 'w'h'i'c'h' 't'h'e' 'm'a'r'k'e't'e'r' 'c'o'n'v'e'r't's' 'c'o'r'e' 'b'e'n'e'f'i't's' 'i'n't'o' '_'_'_'_'_'_'_'_'_'_'?' The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?