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More Mass Communication and Journalism Questions
Which of the following is an investment in an advertiser's business?
Match the following descriptions with criteria of media strategy. List-I (Descriptions) List-II (Criteria) a. Concept of aligning communication activity to coincide with peak potential consumer exposure times 1. Reach and frequency b. Decision to have a certain message seen or heard and exposing it time and again 2. Scheduling c. Careful management of effective relationship between media campaign and the cost involved 3. Creative aspects and mood d. Considering different mediums for communications while developing a campaign 4. Budget considerations
Which phase of an organisation is concerned with prevention and preparation?
From one channel prior to 1991, Indian viewers were exposed to how many channels by 1996?
Which of foIlowing is/are one/some golden rules of PR crisis management?