Home / MCQ Bank / Mass Communication and Journalism

Mass Communication and Journalism Journalism And News Writing Difficulty: Medium

The two-step model demonstrates that Consider the following statements and choose the correct answer given below. 1. Visual communication is the transmission of information and ideas using symbol and imagery. 2. Visual analysis is the basic unit of the historical writing. 3. Photographs are good tools to make or emphasise a point or to explain a topic. Match the following criteria of media strategy development and implementation with their description. List-I (Criteria) List-II (Description) a. Media mix 1. Increased emphasis of exposure to a certain area where interest may thrive b. Target market 2. To alter the level of exposure of media to the target market c. Coverage consideration 3. Specific group of consumers identified to aim marketing and advertising campaigns towards them d. Geographic coverage 4. Combination of communication and media channels to meet marketing objectives Match the following. List-I List-II a. Marshall McLuhan 1. German school b. Theodor Adamo 2. Canadian school c. Stuart Hall 3. American school d. Daniel Lerner 4. British school What would be the type I error?