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Management Business Communication Difficulty: Medium

In writing business letters, one has to be

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Match the following: List-I (Items) List-II (Applications) a. Additional Value 1. $$\frac{{{\text{Proposed Expenditure}}}}{{{\text{Contribution per units}}}}$$ b. MOS 2. Total sales - B.E. sales c. MOS (in percent) 3. $${\text{Profit}} \div \frac{{{\text{Contribution}}}}{{{\text{Sales}}}}$$ d. Sales (in Rs.) 4. $$\frac{{{\text{FC}} + {\text{Profit}}}}{{1 - \frac{{{\text{VC}}}}{{{\text{Sales}}}}}}$$ There are some products that make use of ancillary products so the firm keeps the price of the core product low and generates profits from the sale of ancillary products. Which of the following pricing is it? Which of the following is a tool that is used to study the market in term of the intensity of competition by analysing major competitive factors? Which of the following sentences is least effective in driving for the sale? As compared to unsecured bonds, mortgage bonds are considered as