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Mass Communication and Journalism Communication For Development And Social Change Difficulty: Medium

Niche journalism targets a Assertion (A) Print media is less socially responsible than the electronic media. Reason (R) Because electronic media depends heavily on the commercial revenue and as such they have to protect their commercial interest. Addressable media are used An advertising agency studies and analyses collected information properly and draws conclusions for its research which help in Match the following. List-I List-II a. Chi-square Test 1. Ordinal b. False positive 2. Example of statistical test c. Level of measurement 3. Type I error d. Quantitative variable 4. Interval measurement