Home / MCQ Bank / Management

Management Marketing Difficulty: Medium

Match the items of List-I with the items of List-II and indicate the correct matching. List-I List-II a. Brand elements 1. The marketer's vision of what the brand must be and do for consumers b. Brand line 2. All products, original as well as line and category extensions, sold under a particular brand name c. Brand personality 3. Those trademarkable devices that serve to identify and differentiate the brand d. Brand promise 4. The specific mix of human traits that may be attributed to a particular brand An industrial unit, accordingto RBI, is sick if If the $$\frac{{{\text{M}}{{\text{U}}_{\text{x}}}}}{{{\text{M}}{{\text{U}}_{\text{y}}}}}$$ for individual A is greater than the $$\frac{{{\text{M}}{{\text{U}}_{\text{x}}}}}{{{\text{M}}{{\text{U}}_{\text{y}}}}}$$ for individual B, it is possible for individual A to gain by giving up The information system development cycle for a new application consists of the Which of the following statement(s) relating to the second National Commission on Labour is/are not true? 1. The commission envisaged a system of Labour Courts, Lok Adalats and Labour Relations Commissions as the integrated adjudicatory system in labour matters. 2. The commission recommended that the Essential Services Maintenance Act should be withdrawn. 3. The commission was in favour of setting up wage boards for fixing wage rates for workers in any industry.