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Management Marketing Difficulty: Medium

Which of the following states that buying decision of customer is influenced by many people or groups in the society? Which of the following naming strategies fall under the category each product is launched under the brand name? Which of the following statements are correct? Statement I Customer Relationship Management (CRM), describes the company's optimisation of the values of its customer base. Statement II Customer Value Management (CYM) focus on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behaviour. Statement III CRM is the process of carefully managing detailed information about individual customers and all customer 'touch points' to maximise loyalty. Every mathematical model. A consumer will be maximising his utility if he allocated his money income so that