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Mass Communication and Journalism
Media Management And Production
Difficulty: Medium
Match the following printing technologies with their description. List-I (Printing Technology) List-II (Description) a. Letterpress printing 1. Surface is treated with water to make it repel ink b. Gravure Printing 2. The surface is raised where the ink sticks c. Lithography 3. Non-printing elements are blocked by a stencil through which ink passes d. Screen Printing 4. The surface has recessed elements that are filled with ink
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The following is List I , which gives the names of some concepts. Along with List I , is List II , that gives those concepts III nutshell. Match List I with List II . List-I List-II a. Media research 1. Primary data b. Marketing 2. Study of customers as a segment c. Data of the RNI 3. A kind of material data d. Market Research 4. Study of broadcast audience