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Management Product And Brand Management Difficulty: Medium

In the communication process, a receiver is the person who encodes an idea. message interference. a message pathway. the person who decodes a message. Select the correct answer of the Assertion (A) and Reason (R) . Assertion (A) Companies should measure the profitability of their products,. territories, customer groups, segments, trade channels and order sizes. Reason (R) Measure of profitability helps companies determine whether to expand, reduce or eliminate any product or marketing activities to ensure profitability control. Which of the following is the first step of designing and managing salesforce? Match the items of List I with the items of List II and choose the correct answer. These items relate to BeG matrix. List-I (Names of the Quadrant) List-II (Action Required) a. Dogs 1. Have excess resources that can be spun off to those products that need it b. Question marks 2. Require a heavy resource investment to fuel their rapid growth c. Cash cows 3. Should be phased out unless they are needed to complement the sales of another product or for competitive reasons d. Starts 4. Require significant resources to maintain and potentially increase their market share Degree which predetermines target or income achieved, can be grouped under