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Marketing Marketing Difficulty: Medium

'T'h'e' 'c'o'n'c'e'p't' 'w'h'i'c'h' 'r'e'f'e'r's' 'h'o'w' 'w'e'l'l' 't'h'e' 's'e'r'v'i'c'e's' 'o'r' 'p'r'o'd'u'c't's' 'a'r'e' 'b'r'o'u'g'h't' 'f'r'o'm' 'c'o'm'p'a'n'y' 't'o' 'c'u's't'o'm'e'r's' 'i's' 'c'l'a's's'i'f'i'e'd' 'a's' '_'_'_'_'_'_'_'_'_'_'?' The positive situational factors and internal capabilities is part of company's? The product packaging is futile part of? The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called? The less frequently purchased consumer products are called?