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Marketing Marketing Difficulty: Medium

The distance between market potential and minimum demand is said to be ___________?

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The net present value of forecasted brand earnings is classified as __________? The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________? The strategy of using individual family brand names is referred as ________? In social class grouping, the white and blue collar workers with average pay can be classified as? The division of market on the basis of separate needs and behaviors is called?