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"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it? __________ is concerned with the maximization of a firm's stock price. X Ltd. forfeited 20 shares of Rs. 10 each on which Rs. 6 per share were paid. Out of these shares, 8 shares were reissued as fully paid up on payment of Rs. 5.50 per share. The amount to be transferred to capital reserve account will be: The sales of a firm are Rs. 74 Iakh, the variable costs are Rs. 40 lakh, the fixed costs are Rs. 8 Iakh. The operating leverage of the firm will be Variable costs change . . . . . . . . with change in output.