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Mass Communication and Journalism Communication And Media Research Difficulty: Medium

Which department performs the function of carrying the important information to the clients? Match the following. List-I List-II a. Media research 1. Primary data b. Marketing 2. Study of a customaries segment c. Data of RNI 3. A kind of material data d. Market research 4. Study of broadcast audience Which one of the following was not a major objective of the Press Council reconstituted in 1978? The definition of marketing includes all except one of the following Match the following function of an advertising agency with their departments. List-I (Functions) List-II (Departments) a. Preparing an attractive copy for its clients and customers 1. Art Department b. Preparing layouts and visuals for the clients 2. Research Department c. Producing final advertisements for the markets 3. Copy Department d. Carrying out research and applying in different ways 4. Production Department