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Management Product And Brand Management Difficulty: Medium

Which of the following countries does/do not figure in the list of Nations of Chief Industrial importance that hold permanent membership in the Governing Body of ILO? 1. Sri Lanka 2. Russian Federation 3. Mexico 4. Brazil Match the items of List-I with the items of List-II and indicate the correct matching. List-I List-II a. Brand elements 1. The marketer's vision of what the brand must be and do for consumers b. Brand line 2. All products, original as well as line and category extensions, sold under a particular brand name c. Brand personality 3. Those trademarkable devices that serve to identify and differentiate the brand d. Brand promise 4. The specific mix of human traits that may be attributed to a particular brand Accessing employees' telephones computers for monitoring employees' rate and accuracy is Match the following. List-I List-II a. Joint Consultative Board of Industry and Labour 1. 1958 b. Central Board for Workers Education 2. 1951 c. Shop Councils and Joint Councils 3. 1977 d. Unit Councils 4. 1975 The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to which one of the following characteristic?