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Mass Communication and Journalism Media Laws And Ethics Difficulty: Medium

Match the following tools of marketing mix with their description List-I (Tools of Marketing Mix) List-II (Description) a. Product 1. Stands for various activities the company undertakes to communicate its products' merits. b. Price 2. Stands for various activities, the company undertakes to make the product easily available and accessible. c. Place 3. The amount of money the customers have to pay for the product. d. Promotion 4. Stands for firms's tangible offer to the market including the product quality, design, variety and features. What does MBO stand for? Why has competitive analysis become an essential activity in marketing research now-a-days? Identity the correct sequence of authors according to the time they wrote in The advertising media is a marketing communications umbrella concept that covers . . . . . . . . that carry . . . . . . . . to the prospective customer.